Industry News

Evvnt partners with Lovin

 

Evvnt, the London-based event marketing company, has announced a partnership with the multi-channel publishing organisation Lovin Group.

The agreement will enable Lovin Group to offer evvnt‘s unique ‘freemium’ and ‘premium’ marketing technology to its global readership, thus increasing awareness of events worldwide.

Evvnt will provide its event promotion technology platform to Lovin Group, which includes channels Lovin.ie, Lovin Dublin, Lovin Manchester, Lovin Dubai, Lovin Malta and Lovin Berlin.

Lovin will resell the evvnt service and evvnt white label platform, which supplies genre and location-specific event marketing on event listing and social media sites including Eventful, Google Events, EIN news, Locanto, WOW247 and Etrigg.

“I personally love to work with fast-growth, ambitious tech companies and was impressed with the awesome traffic growth of Lovin Dubai when it launched,” said Richard Green, chief executive and founder of evvnt. “Lovin Group’s focus on lifestyle content is in big demand and we are able to surface complementary high quality events content to enhance the user experience.”

Lovin has 33 channels across two continents, through which 100 million pieces of content are viewed per month.

“The Lovin Group is in five cities and events are a huge part of what people do. Partnering with evvnt lets us scale our offering while providing the best solution to our five million readers.” said Niall Harbison, Founder of Lovin Group.

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