Fandango, the NBC Universal-owned movie ticket distributor, has begun selling cinema tickets directly through social network Facebook.

The partnership allows Facebook users to buy tickets through a film’s official page on the platform. The first selection of films available will be ‘The Magnificent Seven’, animated comedy ‘Storks’, and new concert film ‘Kevin Hart: What Now?’.

According to Fandango president Paul Yanover, the move is part of a bigger strategy to integrate the service into more social platforms in order to target a younger demographic, with a Snapchat service expected to be launched within weeks.

Last week, Fandango began allowing users of Apple’s enhanced iPhone messaging app to buy tickets without leaving a texting conversation. Anyone using Apple’s new iOS 10 operating system can tap on a Fandango applet while on the Messages page.

“It’s not just about purchasing ease, it’s also about bringing along groups of people,” said Yanover. “Hey, we’re going to see this movie. Why don’t you come along? Great. Boom. Done.”