Festival goers could become Snapchat stars this summer after the social media network agreed a partnership with Live Nation.
Snapchat users at certain Live Nation festivals in the UK and Europe will be able to contribute to the ‘Live Stories’ account with their own videos and photos.
The submissions will then be captured by a team at Snapchat, and broadcast to the 20m ‘Live Stories’ followers.
“Some of our best summer festivals will now be covered from every angle by music fans themselves,” said Paul Latham, chief executive of Live Nation Europe.
“Thousands of special festival moments are captured at our events and Snapchat’s Live Stories will bring these together for everyone to experience – from fellow festivalgoers to fans across the globe.”
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