Musement, a mobile travel service that allows users to explore attractions and check out things to do on their trip, has raised $10m (£8m/€9.4m) through a Series B funding round led by Micheli Associati, with participation from existing supporters P101 and 360 Capital Partners.
Musement was launched in 2013 with the goal of consolidating tours and activities into a single online destination, which also allows users to book activities and receive push notifications when they are close to an attraction.
“Whether travellers want a food, wine or wellness experience, access to nightlife destinations or a specialist guided tour, we wanted Musement to provide a single port of call for all their needs,” Musement co-founder and chief executive Alessandro Petazzi said, according to the Tech Crunch news website.
“The technology pioneered by us performs real-time checks on whether a venue has same-day tickets, if there is current availability and if the venue accepts e-tickets allowing travellers to maximise their time at a destination and effectively eliminating one of the tour and activity sector’s biggest growth hurdles to date.”
The company, which currently operates in 450 cities across 55 countries, plans to invest the fresh funding in technological developments.
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