Industry News

Pandora to send concert push notifications

 

Pandora, the music discovery platform, is to deliver personalised concert notifications to its subscribers for events operated by its Ticketfly subsidiary.

The California-headquartered company, which operates in the US, Australia and New Zealand, will send push messages to members when their favourite artists announce tour dates. Fans can then immediately buy tickets with a single click, or set a reminder to purchase at a later date. Pandora said it will also send a personalised concert digest email based on members’ music preferences.

Since 2008, more than 1,200 venues and promoters have partnered with Ticketfly, including the Pitchfork Music Festival.

“Pandora is redefining the music experience, and that includes live events,” said Tim Westergren, founder and chief executive officer of Pandora.

“There’s nothing like the magic of a live show, and there’s nothing worse than missing your favourite band because you didn’t know they were in town. Pandora and Ticketfly are solving that with personalised and effortless access to live, local events.”

Posted in Industry News