Schramm, the ticketing and marketing agency, has launched a Spanish-language service in the US in a bid to reach out to the Hispanic community.
The company said that the mobile-optimised website will launch first in the New York metro area at www.Fantastico.nyc, due to the area’s large Hispanic community.
As well as Fantastico.nyc being presented in the Spanish language, the company said that the site would also encourage brands, venues and programmers to market their experiences in a way that will appeal to the Hispanic consumer.
Schramm said that while Hispanics are 17% of the population, they buy about 25% of all movie tickets sold, according to the Motion Pictures Association of America.
The company added that Hispanics are the most enthusiastic supporters of soccer and baseball, have historically provided the most consistent base of boxing pay-per-view buyers, and are very likely to attend shows and events as a family or group.
Joe Schramm, Schramm’s founder and managing partner, said: “Spanish-speaking ticket-buyers who want to attend a concert, show or sporting event have to resort to waiting in line at a box office or in a local ‘tienda’ retailer to get their tickets.
“Fantástico will provide Latino consumers with an equal opportunity to purchase tickets on the mobile devices they use the most, and in the language they speak.”