Industry News

See Tickets seating plan error is a nag for horse show fans

An incorrect seating plan created by See Tickets proved a major hurdle to some spectators enjoying the famous Olympia Horse Show.

The ticket agent mistakenly added an extra row of seats to the plan, meaning some arrived at the London venue with tickets for non-existent seats.

The London International Horse Show, which took place earlier this month, featured a demonstration by Olympic equestrian gold medallist Charlotte Dujardin and her famous mount Valegro.

Those with the erroneous tickets were eventually moved to a different area of the arena and compensated for the inconvenience.

“The arena has over 7,000 seats,” an Olympia spokesman told the Horse & Hounds magazine. “See Tickets built the seating plan on their box office systems. Unfortunately, they built in an extra row, which were sold. This totalled 18 seats.

“Once this error was discovered on Tuesday night all of the guests who were in those seats were contacted by phone and emailed and were reallocated into seats of the equivalent price or better.”

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