Industry News

University of Georgia revamps ticketing approach

 

The University of Georgia has revamped its ticketing policy for American football games to counter the issue of scalping ahead of the new season.

According to the RedAndBlack.com website, only about 20 per cent of those who applied for home game season tickets were awarded tickets for six of the seven home games.

However, despite introducing a lottery system for the over-subscribed contests, some tickets reached prices of $250 when they were re-sold via social media.

The Student Government Association (SGA) and the university’s athletics department have now shut down the direct ticket donation system due to fears over “illegal, excessive abuse of ticket privileges and ticket scalping”.

Tickets that are ‘donated’ to other people can now only be put into a general pool, rather than being given to an individual.

A student will also lose his or her ticket privileges after tickets go unused on two occasions, down from three previously.

“A lot of students complained to us,” SGA president Houston Gaines said. “They said ‘I don’t think it’s right that students are selling other student tickets when some students can’t even get full season packages.’

“We listened to the students, and we took their feedback. We wanted to be as transparent as possible.”

The SGA has also published a resolution to call on the “a more fair and transparent system of awarding student football tickets” to be established.

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