Industry News

Lyte behind new Razorbacks resale platform

Lyte is to power a new ticket exchange platform for the University of Arkansas Department of Athletics which promises to make resale tickets affordable for fans.

The Razorback Ticket Exchange, which goes live this week, gives season ticket holders unable to attend home Southeastern Conference (SEC) games this season the opportunity to instantly sell them back to the University and receive cash back, up to the face value price. Lyte’s marketplace platform will then offer those tickets back to the general public at a lower price than unsanctioned resale websites.

The Razorback Ticket Exchange offers a reservation system for single game ticket buyers with pricing based on real-time data gathered from across the web. Arkansas said it is committed to offering a price that is noticeably below unsanctioned resale websites, and the Lyte platform ensures that is the case.

“This program is designed to help our loyal season ticket holders by providing them an easy and secure way to get a return on their investment when they are not able to use their tickets,” Vice Chancellor and Director of Athletics Jeff Long said.

“By working through the Razorback Ticket Exchange, tickets that may have gone unused previously, will get into the hands of other fans who want to attend our games at prices more affordable than the traditional secondary markets. It is an added benefit for all of our fans and will help us in our efforts to provide a full stadium on game day.”

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