Industry News

Mavericks launch app with free ticket promotion

The Dallas Mavericks NBA basketball team has launched a new app that integrates Ticketmaster’s API.

The mobile platform, developed by Tixsee, includes a panoramic arena tour which allows fans to view which seats they are selecting. Mavericks fans can purchase and store tickets through the app, before then using it to gain entry to the arena.

Other features include real-time traffic updates leading to the arena using Google Maps, in-arena restaurant locator, the Mav Gear shop, player profiles, stats and Mavericks social media accounts.

The Mavericks said the first 1,000 fans to download the new app will win a pair of tickets to a preseason game.

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