Industry News

Facebook launches Events app

Facebook has expanded its reach into the events sector after launching a new standalone app.

Facebook Events is a calendar that will record events tied to the Pages a person likes as well as highlight those their friends are interested in attending.

The app features a map to help people find events that are close to them or in another city should they plan to travel. The app also pulls in entries from calendars already on the user's phone.

Additionally, users can discover which events are popular with their Facebook friends, receive notifications in case event details change, and see past events attended.

Earlier this year, Ticketmaster said it would begin to sell tickets through Facebook. Event ticketing company Eventbrite had also announced a pilot of selling tickets directly through Facebook. Facebook makes affiliate fees from these sales.
 

Posted in Industry News