English Premiership club Saracens has become the first UK partner of cloud-based ticketing specialist SecuTix.
Saracens, which won the 2016 European Rugby Champions Cup and sells around 300,000 tickets per year, will have access to SecuTix's comprehensive 360° ‘software as a service' (SaaS) white label platform, which manages ticketing across multiple channels as well as CRM and digital marketing.
Saracens said it chose to employ SecuTix, which has offices in Lausanne, London and Paris, to take greater control of fan data, maximise matchday attendance and increase the volume of online sales.
Andy Duckworth, chief commercial and marketing officer at Saracens, said: “Our vision is to deliver industry-leading fan engagement both in physical and digital stadia. SecuTix is much more than a ticketing solution. They get how important fan data is to a sports business and their platform is a modern technology building block to supercharge this vision and take us to the next level of fan experience management.”
With the addition of Saracens to its growing customer community in Europe, SecuTix expands its footprint in the sports world and marks its official entrance into the UK ticketing market.
Frédéric Longatte, chief executive of SecuTix, said: "Fans are increasingly forcing clubs to deliver a personalised experience that goes beyond ticketing. This is precisely what SecuTix 360° is about.
“Through this partnership Saracens will have a 360° understanding of their audience and be able to deliver personalised offers and messages to their fans. For example, season ticket holders can be offered special bundles combining a discount on their next game as well as hospitality. We're proud to be providing Saracens with the tools to take ownership of their customer data.”
Longatte, who took over at SecuTix last year, added: “Our debut in the UK market is an important milestone in SecuTix's roadmap to become the No.1 white label SaaS ticketing engagement platform in Europe. We are delighted that Saracens has selected SecuTix as its Ticketing Technology Provider and we look forward to our shared success.”
Share this