Beyonce and Radiohead are among the headline acts that could help Coachella to generate record sales when tickets become available later today (Wednesday).
The music festival, which will take place over two weekends in Indio, California in April, took just 40 minutes to sell out in 2015, when it generated more than $84m (£68.5m/€80.5m).
Roughly 100,000 people purchased passes for each of the 2016 Coachella festivals, but that number could swell by up to 25,000 wristbands for 2017 after the Indio City Council amended its agreement with operator Goldenvoice to allow for growth. Goldenvoice, a division of AEG, has purchased additional property along the Coachella venue to accommodate that growth.
Passes go on sale today from 11am PST (7pm GMT) via the official Coachella website.
General admission tickets begin at $399, with packages that include shuttle transportation from $474. A limited number of VIP tickets, which include access to the festival, parking lots and camping areas, start at $899.
Radiohead, Beyonce and Kendrick Lamar are the headline acts over the three nights, with support acts including New Order, The XX, Travis Scott and Bon Iver. The general emphasis is on younger artists than last year, with a marked decline in electronic dance music acts.