Ticketbiscuit has recruited Instagift chief executive Nate Schmidt as a consultant for its StateChamps school sports ticketing business.
Instagift, which provides digital gift cards, powered fellow high school tickets platform Peptix before it was acquired by Huddle last year.
In addition to heading Instagift, Schmidt currently serves as the managing director of Innovation Depot’s Velocity Accelerator programme.
“We’re long-time admirers of Nate and Instagift, and we were equally impressed by the technology he and his company provided for Preptix,” TicketBiscuit chief executive Jeff Gale said in a release. “We’re happy to be on the same team now: the team playing for schools, athletes, and fans.”
Ticketbiscuit, based in Alabama, secured $5m (£4m/€4.8m) in venture capital funding last year, while StateChamps was awarded preferred vendor status by the US-wide National Interscholastic Athletic Administrators Association (NIAAA). Its Share and Tear technology allows spectators to store digital tickets on their phones.
“As a designer of high-school e-ticketing software, I appreciate when it is done the right way,” Schmidt said. “Jeff and his team, like me, are committed to building a great product. I especially love the work they’ve done on mobile with their Share and Tear technology. Mobile ticketing is the future, and StateChamps is the industry leader in mobile. Plus, I love that they’re in Alabama.”