The Dallas Cowboys have set a record for the most expensive NFL divisional playoff tickets on resale sites, according to TicketIQ.

The Texas side will play host to an as-yet-unknown opponent at the AT&T Stadium next weekend, and aggregator TicketIQ said the cheapest seats are priced at $245 (£198/€230), with standing entry at $137. The average asking price of nearly $700 for a ticket to the game represents about a 63 per cent hike from tickets to regular-season Cowboys games.

TicketIQ chief executive Jesse Lawrence said it is the “most expensive divisional [round game] we’ve ever tracked by about $200”. He added that demand for tickets on the secondary market has reached “insane” levels.

“Cowboys fans expect to win, and this team has the best chance at a long run of any team since Moose [Daryl Johnston] was blocking for Emmitt [Smith],” Lawrence said. “Add to that the Dak and Zeke show, the fact they are Vegas favorites to reach the Super Bowl, and you have a recipe for historically high prices.”

TicketIQ data shows the Cowboys’ game is the third-most expensive NFL playoff game the company has tracked in seven years and the most expensive divisional game it has ever tracked.

According to TicketIQ, the three cities driving the most traffic for the game are Dallas, Houston and San Antonio. The highest-trafficked non-Texas city is New York, which is likely because the city’s Giants could be the team travelling to Dallas should they beat the Green Bay Packers.