Industry News

Italian star Vasco Rossi selects new ticket partner after ending Live Nation association

Italian music star Vasco Rossi has selected Viva Ticket as his new ticket agent after ditching Live Nation following the country’s reselling scandal.

Rossi decided to end his long-standing association with Live Nation, the owner of Ticketmaster, in November following the head of the company’s Italian division, Roberto De Luca, admitting on television show Hyenas that it places tickets directly onto secondary sites.

The revelation led to an outcry in Italy, with consumer action group Codacons then complaining to the Milanese public prosecutor about the “dirty and illicit” ticket resale market. Altroconsumo, which has 396,000 members, also asked the Italian Antitrust Authority to investigate primary seller TicketOne for alleged unfair business practices. In the final weeks of the year, legislation to sanction against the reselling of tickets in Italy was passed by Parliament.

Rossi has now chosen to work with Best Union-owned Viva Ticket ahead of a major concert at Modena Park in July that could attract up to 200,000 spectators.

Tickets will go on sale on January 17, and, according to various reports, Rossi said the Consumers Association will verify the mode of sale of tickets to ensure that fans are not being misled.

“Viva have guaranteed maximum cleanliness and transparency in ticket sales,” said Rossi’s management company Jamaica, according to La Stampa.

“Jamaica is working to improve things, aware that we do not have an immediate solution to the issue of secondary market. It is our duty to fight it, as it is in our power to do. Also, we are inviting the public to not fall in the sites that offer increased ticket prices.”