Technology

StubHub to expand service with hotels and car rental

StubHub plans to move into new areas of sales during 2017 as it bids to create a service that offers an “entire experience” to ticket purchasers.

The operator wants to roll out access to car rental, hotel rooms, restaurant reservation and merchandising during the coming months.

The plans, outlined by president Matt Cutler in an interview with the CNET tech news website, come after StubHub moved into primary ticketing through a partnership with the Philadelphia 76ers NBA basketball team and began offering Uber rides and parking passes during 2016.

Cutler told CNET that the new services would be rolled out globally thanks to parent company eBay’s purchase of international operator Ticketbis in August 2016. He also said he plans to offer up StubHub’s live events platform to established travel and accommodation sites so StubHub can work with these sites instead of fight them for customers.

“We want to enable more opportunities beyond just that ticket of the live event,” Cutler told CNET. “StubHub wants to facilitate that entire experience.

“We want you to experience more of life live. We see that as a big opportunity for us.”