Sales & Marketing

U2 tour dates announcement sparks ticket scramble

U2 have sparked the biggest ticket scramble of the year by announcing a world tour consisting of just 25 dates to celebrate the 30th anniversary of their Joshua Tree album.

Promoted by Live Nation, the Irish band are to play outdoor stadia in North America and Europe between May and August.

The band will play the album in full at 17 venues in North America, including the Bonnaroo Festival in Tennessee, before eight gigs in eight countries in Europe. The tour opens at the 54,000-capacity BC Place in Vancouver, Canada, on May 22 and ends at the 50,000-capacity Stade Roi Baudouin – formerly the Heysel Stadium – in Brussels, Belgium, on August 1.

U2 tickets go on general sale for the European leg on January 16, with North American tickets available the following day.

U2’s sole appearance in the UK will be at Twickenham on Saturday, July 8. They will play at Croke Park in Dublin on Saturday, July 22. The three and four-day gaps between shows suggests further dates could be added, however.

U2 played six sold-out nights at London’s O2 during their last world tour in 2015, as well as performing for two nights each at the SSE Hydro venues in Glasgow and Belfast. They also played four nights at Dublin’s 3Arena.

During their last outdoor arena tour in 2009, the band appeared twice at Wembley Stadium, three times at Dublin’s Croke Park and also played Glasgow, Sheffield and Cardiff. That year’s U2 360° Tour was the most successful music tour in history and attracted more than 7.3 million fans worldwide.

“To celebrate the album – as the songs seem so relevant and prescient of these times too – we decided to do these shows, it feels right for now,” said U2 guitarist, The Edge. “We’re looking forward to it.”

Posted in Sales & MarketingTagged | | | | |