Super Bowl VIP packages are to be made available to fans of the eight divisional playoff teams for the first time.
Supporters can secure their seats and experiences through official hospitality partner On Location Experiences (OLE), but only pay if their team does advance to next month’s Super Bowl LI in Houston, Texas.
On January 16, after the divisional round, fans of the four teams advancing to the AFC and NFC Championship games will receive an online appointment to select and reserve their Super Bowl seats with a $1,000 (€941/£817) deposit to lock in the price. OLE said there is a no-risk purchase guarantee as fans will only be charged on January 22 if their selected team advances to Super Bowl LI.
The premium ticket packages are available from $5,949, with the most expensive option at $12,749. As well as match tickets for the championship game, they offer access to the on-field celebration following the Lombardi Trophy presentation, appearances by NFL Legends, savoury cuisine from James Beard Award-winning chef Chris Shepherd and entertainment.
“On Location Experiences is committed to making sure the ultimate fans of the final two teams are guaranteed tickets to Super Bowl LI,” said John Collins, OLE’s chief executive.
“By reserving their ticket packages now, fans can rest assured with complete certainty and transparency they will have verified tickets to the big game along with an experience of a lifetime with unprecedented access to the biggest events of the weekend.”