TicketCo is confident of success in the UK ahead of its launch in the market later this year.

The Norwegian ticketing and events tools company has become one of the main operators in its home country since it was founded four years ago.

TicketCo claims that its success has been its challenging of the “unnecessary complexity of ticketing” and by creating a “self-service 360 degrees ticketing system” with turnstile integration, CRM and full mobile functionality.

The company’s progress has led to its short-listing as Norway’s representative to become RSM Entrepreneur of The Year at this year’s European Business Awards.

Now it is turning its thoughts to the competitive UK market, with chief executive Kaare Bottolfsen convinced the company can raise standards for consumers and organisers.

“The public wants one overall provider, not a lot of separate apps, services or payment solutions to keep track on when going to a festival, concert or sports event,” said Bottolfsen.

“All this fragmentation of tools causes pain for both ticket buyers and organisers alike. Our vision is to make events easy for all stakeholders.”

In addition to ticket sales, TicketCo’s platform also assists in the sale of food, drinks, merchandise, vouchers and accommodation.

TicketCo said its partnership with Swedish financial tech company iZettle has helped it to become more than just another competitor in the ticketing market.

“We have developed our seamless integration with iZettle’s mobile payment solutions over the last few years. Together we are now managing a ticketing application which eases the methods of selling tickets and receiving payments,” said Bottolfsen.

“Keeping separate accounts for pre-sale, on-site ticket sale and food and beverage can be a mess for any event organiser. On-site payment is another pain point, forcing many to limit their walk-up ticket sale to cash only. We have obliterated these issues.”