Industry News

Super Bowl tickets plummet following Cowboys loss

Super Bowl ticket prices have tumbled since the weekend’s playoff games saw the Dallas Cowboys and 2017 hosts Houston Texans eliminated.

While being one of the best supported NFL teams, demand among Cowboys fans was boosted even further this year as the championship game is being held at the NRG Stadium in their home state of Texas.

ESPN reported that resale ticket prices at StubHub tumbled by almost a quarter after the Cowboys were defeated by the Green Bay Packers, and the Texans lost to New England Patriots. The cheapest Super Bowl tickets started off at $4,195 (£3,400/€3,900), but prices dropped to $3,349 after the weekend.

According to SeatGeek, the average listed ticket price stood at $4,603 on Monday – a 25 per cent decrease from $6,109 last Friday.

“The threat of the Cowboys playing in a Super Bowl within a four-hour drive of their home stadium was propping up get-in ticket prices to unprecedented levels,” Patrick Ryan, co-founder of ticket company Eventellect, told ESPN. “Cowboys fans were willing to take the risk of buying tickets and their team not making it because of the uncertainty of what would happen if they did make it.”

The continued presence of the Packers, Patriots and Pittsburgh Steelers – all popular teams with national followings – should place Super Bowl ticket prices roughly on par with seasons past, according to SeatGeek analyst Chris Leyden.

“I still think we will see above average demand for tickets to the game,” he told FoxBusiness.com.