Twickets is to continue its expansion outside the UK after announcing its intention to launch in Australia.
The face value ticket reseller has appointed Danny Hannaford, the former head of ticketing at Global Live, to run its Australian arm. TickTechNews understands the company’s previously-announced launch in Spain will still precede the opening of its Australian operations.
Hannaford, who has previously worked with the likes of Eventim Apollo and AEG Live, will look to forge partnerships with Australia’s leading promoters, managers and venues.
Twickets, which is the official ticket reseller for Adele’s UK concerts in 2017, cited international growth as a major focus after late last year announcing a successful funding round. World No.1 tennis star Andy Murray was among those to invest.
Richard Davies, founder of Twickets, said: “We are very excited about the launch in Australia and to welcome Danny to the team. Having someone as experienced in the ticketing market as him to head up the Australian operation is a big step towards Twickets’ goals for international development in 2017.”
Davies has been a major advocate of greater regulation within the secondary market, recently suggesting a blanket ban on profiteering is the only way to protect fans from being ripped off by touts.
Earlier this month Australian music promoter Michael Chugg called for greater policing of sales in the music industry following issues with tickets bought from unauthorised reselling sites.
Hannaford added: “Richard and I, along with the whole Twickets team, are looking forward to launching this new venture and helping event organisers, artists and fans exchange tickets fairly and safely. It’s an honour to be part of something truly changing the industry for the better and we are already having exciting conversations with some of Australia’s leading industry figures.”