National Hockey League (NHL) franchise the Arizona Coyotes are to allow fans to personalise their match tickets through a partnership with TAGD.
The Coyotes are the first NHL team to officially partner with the Canada-based company.
Through the deal, Coyotes season ticket holders will now be able to upload custom image and text orders on their tickets via TAGD’s website. The tickets will be distributed the following day.
“We are excited to partner with TAGD,” said Anthony LeBlanc, Coyotes president and chief executive. “We’re very fortunate to have some of the most passionate fans in the entire NHL and TAGD will provide our fans with a quick and easy way to personalize their tickets and share their great Coyotes memories.”
TAGD and the Coyotes said they are leveraging official vendor Ticketmaster’s “robust set of APIs” to provide a more seamless experience for fans.
“The Coyotes are an innovative organisation that continues to find new ways to deliver the best possible fan experience,” said TAGD chief executive Bill Kerson. “TAGD is honoured to be associated with the Coyotes organisation and excited to help enhance an already impressive brand.”
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