StubHub and Xolos de Tijuana have launched the first official online ticket marketplace for a football club in Mexico.

StubHub said the partnership represents one of the first platform integrations with Ticketbis, the Spanish operator that it acquired last year. Ticketbis has been in Mexico since 2012.

StubHub said the partnership “is a natural fit… as both brands emphasise innovative approaches that connect people through inspiring event experiences”.

“StubHub is committed to connecting people to inspiring live experiences, and by partnering with Xolos, we are giving more people access to an incredible team,” said Miguel Medina, head of business development for StubHub in Mexico.

“Xolos wants to enable the buying and selling of tickets in a secure way that makes it possible for even more people to experience a live match at the Estadio Caliente, and StubHub’s global presence expands Xolos’ influence to consumers in nearly 50 countries around the world.”

Beginning with the Clausura 2017 tournament, Xolos season pass holders can now list their full passes, or tickets for individual games, on StubHub.com.mx. When season pass holders list an individual game, the site will generate an electronic ticket for the buyer to get into the specific game, and will cancel the eligibility of the season pass for that specific game.

StubHub said that in order to get into Xolos’ 27,000-capacity Estadio Caliente, the buyer needs to print the e-ticket and bring hard copies.

Esteban de Anda, commercial director at Xolos, said: “[We] took the decision of establishing one of the most important partnerships that aims to expand and increase the number of followers in and out of Mexico.”

“One of the main goals, and probably the most important one, is to provide a full service based on the availability of platforms to serve both the primary and the secondary ticket markets, where our fans will find a unique, easy and fast service to buy their season or individual tickets. No matter where they are, our followers will always find more options to find tickets for our games.

“Although there is still a ticket box available in the field, fans can now buy their tickets from their computer, tablet or smartphone using both credit and debit card and the purchase can be made in and out of the country.”