TicketIQ has launched a Super Bowl data analytics platform for ticket buyers ahead of this year’s Super Bowl.
The platform will present detailed zone-level statistics as well as real-time travel and hotel data from Priceline.com. In addition to real-time data on the 2017 game in Houston, the dashboard contains seven years of daily historical for every Super Bowl, including average listing price, ‘get-in’ price as well as quantity.
TicketIQ, the event ticket search engine and app, includes over 90 per cent of the secondary market from all major sources, including the NFL Ticket Exchange and SeatSmart. For the Super Bowl, TicketIQ is partnering with some selected sellers to introduce a ‘low-priced guarantee’ on approximately 25 per cent of Super Bowl tickets.
“Buying Super Bowl Tickets is a major investment, and our analytics dashboard in the most comprehensive way to track movement in the market on a daily basis, in every price category,” said TicketIQ chief executive and founder, Jesse Lawrence.
Meanwhile, TicketIQ will be promoting its services in a series of broadcasts featuring three-time Super Bowl champ Daryl ‘Moose’ Johnston and a virtual assistant. Johnston will be interacting with Alexa, the hands-free voice service of speaker Amazon Echo, on several national radio shows to discuss the latest price information and trends.
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