The Cultch, one of Canada’s most celebrated contemporary theatre groups, is to use a government grant to overhaul its ticketing services.
The Vancouver organisation, which runs three venues, has been one of the country’s leading arts and culture groups for more than four decades.
Following a US$183,000 (£144,500/€169,500) grant from the Department of Canadian Heritage’s Cultural Spaces Fund it will now revamp its ticketing system and upgrade technical equipment.
“This is a game changer for the Cultch and provides the resources for crucial advancements,” said Cindy Reid, managing director at the Cultch.
The ticketing system, which the Cultch undertook after renovations to its heritage facility about 10 years ago, now has to serve several theatres, with audiences growing “exponentially”. Last year the Cultch staged more than 550 performances at its trio of main venues and Reid told the Straight the website is often the first contact the public has with the facility.
“We need to have a ticketing system that works really, really well,” she said.
The Canada Cultural Spaces Fund was created to improve physical conditions for artistic creativity and arts presentation or exhibition.
Vancouver Centre MP Hedy Fry said: “I am delighted that this investment will allow the Cultch to continue to entertain audiences with exciting and innovative programming for years to come.”