Eventbrite launches ‘unparalleled’ music venue ticketing and operations platform

Eventbrite has launched a pioneering fully-integrated booking, operations and ticketing solution tailor-made for music venues.

Eventbrite Venue combines the capabilities of Queue, which Eventbrite acquired in early 2016, with the ticketing power of Eventbrite through a single login and interface.

The company said Eventbrite Venue delivers “unparalleled efficiencies via a mobile-optimised platform that consolidates and simplifies the process of booking artists, selling tickets, and settling at the end of the night. Early access to the product is available today”.

“We acquired Queue because it’s a superior product that solves a glaring pain point for venues, built by a team of expert engineers who had all moonlit as live music promoters, venue managers, and talent bookers,” said Julia Hartz, chief executive of Eventbrite.

“Eventbrite Venue replaces up to five different systems with one single interface, specifically designed for event producers, enabling them to focus on delivering incredible live music experiences.”

Eventbrite Venue aims to remove the need for the countless spreadsheets and cumbersome manual processes that venues often rely upon to run their businesses.

The company said the platform enables easy management of artist holds, organisation of booking calendars, and storage of documents like riders, artist contracts and settlement reports in a collaborative space.

It also integrates with Eventbrite’s ticketing, real-time analytics and reporting dashboards, marketing tools, and mobile box office and point-of-sale tools through Eventbrite Organizer.

“In the live music industry, back office inefficiencies eat directly into already tight profit margins, and distract venues from delivering experiences that keep fans coming back time and time again,” said Greg Patterson, director of music and live events at Eventbrite, and former chief executive and co-founder of Queue.

“The business of running a successful live music venue is rife with tasks that take too much time, but fortunately, inefficiency is a problem technology can solve, and Eventbrite Venue does just that.”