James Harrison has been appointed as the new booking manager at London’s SSE (Wembley) Arena.
Harrison arrives at Wembley Arena ahead of the 12,500-capacity venue hosting major acts including Bob Dylan, Craig David and Alice Cooper.
He was previously with Andrew Lloyd Webber’s Really Useful Theatres, where he was concert and venue hirings manager for the company’s six London theatres including London Palladium. Harrison played a role in the Palladium moving its focus to music concerts featuring the likes of Bon Jovi and Primal Scream in 2016, away from the traditional long-runs of other West End theatres.
“I’m incredibly proud and excited to get to work on such an iconic venue,” Harrison told Music Week.
“The SSE Arena, Wembley has a unique role to play in London and is a real milestone for so many artists making their step up to arena shows, it’s a real privilege to be able to offer that opportunity.”
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