NeuLion has been selected by the University of New Orleans to build a new digital ticketing platform for the institution’s men’s and women’s basketball and baseball teams.

Under the multi-year deal, the university’s Privateers teams will leverage the NeuLion College Platform for its ticketing, donor management and CRM solutions.

The platform is used my more than 140 colleges, universities and conferences.

“Growing our relationship with our season ticket-holders and donors, learning their needs and preferences, is a top priority for us,” said the university’s associate athletic director of external relations, Jacob Ludwikowski.

“We are excited by the NeuLion College Platform’s ability to track those needs and help us understand how best to take care of current ticket-holders while attracting new customers.

“Increasing fan engagement requires a quality fan experience, which begins with buying tickets. We think our fans will appreciate the ease of use that comes with the new platform.”

NeuLion’s senior vice-president, Tim Vargas, added: “Today’s announcement highlights NeuLion’s continued growth in the college market. Our College Platform is a great fit for the University of New Orleans.

“We serve as an extension of the school’s athletic department, providing a dedicated account manager and project manager, as well as access to our marketing and creative teams. Our experienced teams will support the university’s marketing efforts to grow its fan base and digital revenue.”