Live Nation is to use Amazon’s web services division to support the tech requirements created by Ticketmaster’s rapid growth.

The events giant has chosen Amazon Web Services (AWS) as its public cloud and global IT infrastructure provider for its ticketing division, corporate IT and parts of its Festival business.

Ticketmaster will use AWS to scale with the rapid growth in its global ticketing business, which already receives 80 million visits per month – 60 per cent from mobile devices – and results in 530 million ticket transactions per year.

The Ticketmaster websites will be migrated to AWS and will use AWS Lambda, Amazon Relational Database Service (RDS), Amazon Aurora, and Amazon Simple Storage Service (S3) to simplify management of large-scale databases and for storage of logs and static content.

“We have been working closely with the AWS team, and we are impressed with the superior security, performance, and reliability of their products,” said David Huckabay, Live Nation’s chief information officer. “We look forward to the positive impact that going all-in on the AWS Cloud will have on our IT infrastructure across our key business divisions.”

Live Nation and Ticketmaster chose to work with Amazon’s tech division despite the company launching its own online ticket service in 2015.

Through the porting of corporate IT to AWS, Live Nation believes it will reduce costs and “gain the flexibility to focus on more strategic initiatives”.

Live Nation Corporate IT will leverage Amazon S3 for storage of data for disaster recovery, Amazon Workspaces for fully managed desktop computing services, and Amazon Elastic Compute Cloud (EC2) and Amazon Redshift for application hosting workloads.

“Increasingly, enterprises around the world are deploying their critical workloads on AWS and going all-in so they can refocus on serving their customers best,” said Mike Clayville, AWS’s vice-president of worldwide commercial sales. “We’re truly excited for Live Nation’s adoption of AWS, which will allow them to quickly and easily scale, reduce costs, improve security, and increase agility for even their most critical workloads.”