Tixserve has vowed to deliver “a better way of doing paperless ticketing” after launching its new mobile white-label ticketing platform.

The company, founded by managing director Patrick Kirby and chief revenue officer Simon Goodale, claims to offer ticket agents, venues, promoters, D2C players and other ticket sellers more flexibility and cheaper implementation than other rival services, while still providing protection from fraud and secondary ticketing.

Tixserve’s customer data platform also offers partners the ability to capture valuable information on each event attendee, thus creating opportunities to up-sell and cross-sell in order to boost revenue.

Following a trial period, Tixserve launched officially this week as it provided its services to a party celebrating record label Autonomy Music’s 10th birthday showcase at London’s Omera venue.

“Tixserve is a better way of doing paperless ticketing,” said Kirby, a former executive at Payzone and chief executive at Savvypay. “Unlike current offerings in this space, our solution doesn’t involve costly and slow blanket photo ID and credit card checks at the event venue.

“This means the system is simple and inexpensive for venues, and customers are able to get through the gates quickly – all without sacrificing cast-iron security measures that will stop bots, duplicators and fraudsters in their tracks.

“We look forward to working with those in the music business who want to tackle some of the biggest problems facing the live industry while at the same time improving the experience of music fans.”

As well as live music, the Tixserve platform is also available for operators in sport and theatre.