Industry News

Paris 2024 ticketing policy hopes to ‘engage’

The team behind the Paris 2024 bid for the summer Olympic and Paralympic Games has claimed that the newly-unveiled ticketing policy for the event highlights its goal to be “the most shared Games of all time”.

Influenced by a ‘Made for Sharing’ slogan, Olympic tickets could be priced as low as €15 (£13/$16) and Paralympic tickets prices starting at €10. The average ticket price, however, will be about $102, with Opening Ceremony tickets costing around $1,471, according to the Games Bids website.

Etienne Thobois, bid chief executive, said that the entire project was designed to enable everyone to experience the “power and passion of the Games in extraordinary competition venues, at very affordable prices”.

The bid committee said they want to create an unforgettable new experience that only the Games in Paris can offer. They will host live fan zones outside the competition venues and near cultural sites like the Eiffel Tower and the Parc de la Villette.

“We want to take the celebration outside the arenas and stadiums, allowing the Olympic spirit and its values to reach and engage the widest possible number of people,” Paris 2024 co-chair Tony Estanguet said.

Los Angeles and Budapest are the other two competing cities to host the 2024 Games. The winning city will be selected by the International Olympic Committee (IOC) on September 13 in Lima, Peru.