Sales & Marketing

Cubs lift rule to improve StubHub sales

The Chicago Cubs Major League Baseball team is removing a rule that prevents ticket sales on StubHub, the online ticket exchange, less than six hours before a game.

The rule was enacted for StubHub sales several years ago when the team was performing poorly and tickets were reselling for fractions of face value prices on game days. When it was close to game time, resellers on the ticketing site would race to the bottom to unload tickets, decimating the team’s ability to sell them anywhere near what they wanted to, Chicago Business reported.

Since winning the World Series in 2016, the market for Cubs tickets has increased dramatically, allowing the team to give its official secondary ticket market partner a reprieve and allow sales on the site up to game time this year.

The Cubs have also enacted a new policy that prevents all other ticket resale sites from selling digital tickets to games.

As a result, fans that buy tickets on the secondary market from a site other than StubHub, would have to have a hard copy of the ticket or arrange for the seller to forward the ticket using the MLB Ballpark app.

Meanwhile, The Cubs have announced that single-game tickets for the 2017 season will go on sale on February 24 at 10am.

In addition, fans can participate in the online Mastercard pre-sale before the general date. Starting at noon tomorrow (Tuesday), single-game tickets will be available at the team’s website.