Industry News

TryBooking unveils ‘hand back tickets’ feature

TryBooking, Australia’s largest self-service booking platform, has released a ‘hand back tickets’ feature that will allow event organisers to accept ticket returns on free events.

TryBooking claims that the feature is a first for online ticketing platforms in Australia.

The hand-back ticket feature allows any guest who books one or more tickets for a free event to return their tickets back into the pool if they change their mind or cannot attend the event.

According to the company, the feature will help to drive attendance and revenues by allowing organisers to offer attendees greater value.

TryBooking chief executive Jeff McAlister claims that 30 to 40 per cent of free tickets go unused.

“Free events are great vehicles for connecting with people, whether it be for business or leisure reasons, however they’re also difficult to organise because without monetary commitment, there is a higher likelihood of non-attendance,” he said.

“Event organisers will often be left which headaches, especially when it comes to seating, catering and safety requirements.

“Our users have told us they would like clearer insight into attendance, so to combat this common problem, we’ve invested in building out TryBooking’s tech capabilities to offer a superior platform.”