Frustrated fans of rapper J. Cole were left livid after a glitch on Ticketmaster Australia meant tickets to see the American star went on sale three hours before the advertised launch.
The ticket vendor’s mistake was compounded when unsuccessful fans were then directed to visit a resale site where tickets were selling for almost 10 times the original price, Music Feeds reports.
Tickets to the now sold-out Perth show in Australia were advertised to go on sale at 12pm local time Tuesday, February 28, but actually went on sale as early as 9am local time.
In several statements posted to Facebook, Ticketmaster Australia said it experienced “a system error which caused some Perth tickets to be released early”.
The company went on to direct customers to its resale site, on which J.Cole tickets were being sold for as much as A$1,000 (€722/£618/$760) each.
Ticketmaster said all the tickets that were released early “were quickly taken off sale and released again at midday (local time)”.
“Only a very small number of tickets were purchased during this period and the majority were sold from midday,” the company said.
“This aside, J Cole was a very popular event and the tickets did sell very quickly at midday, with the allocation being exhausted very soon after the tickets went on sale.”
Ticketmaster Australia was last year accused of bending rules in the country by replacing banned credit card processing fees with a new ‘infrastructure charge’.