Industry News

Packers hike ticket prices

NFL American football franchise the Green Bay Packers has increased its ticket prices by around seven per cent for the 2017 season.

Invoices sent to season ticket holders outlined the updated pricing, with the cheapest seats now costing $102 for regular season games, up from $95 in 2016.

The Packers are coming off the back of their fifth NFC North league title in six years, but lost in the NFC Championship game to the Atlanta Falcons at the end of its 2016 season.

“We project this increase will place us just below the NFL average,” Packers’ chief executive Mark Murphy said. “This pricing model continues to assure an excellent value for the highly regarded game day experience at Lambeau Field, while also providing a fair visiting team share to our NFL partners.”

The Wisconsin-based franchise is not alone in its ticketing price hike as NFL tickets are now eight per cent more expensive than they were a year previously, according to Team Marketing Report data for the 2016 season.

The survey found that the price of an average ticket to an NFL game was $92.98 (£76.34/€84.36) – almost $10 below the cost of a Packers ticket.

The Chicago Bears were the dearest team to watch at $131.90, which was up 21.6 per cent year-on-year, while the lowest average was the $61.40 offered by the Jacksonville Jaguars, up 6.4 per cent.

Recently the Philadelphia Eagles raised ticket prices for the first time in three years.

The Eagles increased prices by around seven per cent, with an average rise of $7 per game for the 2017 season.