Sales & Marketing

Borussia Dortmund introduce ticket resale service

Borussia Dortmund, European football’s biggest draw, have launched a secondary ticketing platform with a focus on “fair ticket distribution at fair prices”.

The German Bundesliga football club, which has an average attendance of 81,178 at its Signal Iduna Park, developed the platform with its ticketing partner Eventim Sports. It will be integrated into its existing primary ticketing service Ticketonlineshop.

The secondary site, which was first announced at Borussia’s AGM last November, allows fans that can attend a game to return their tickets for resale. The club said it will be available for all sold out home games.

Borussia Dortmund have won the Bundesliga on eight occasions and reached the Uefa Champions League final in 2013 having won the tournament in 1997.

“The official second ticket market is a valuable and important step in the fight against the black market and illegal ticket sales,” said Hans-Joachim Watzke, chairman of Borussia Dortmund.

The club said that in developing and operating the platform, it consulted closely with fans and its promotion department.

Dortmund’s average home attendance is around 5,000 more than that of Manchester United, who have Europe’s second highest average gate. Barcelona (71,250) and Bayern Munich (71,000) and Real Madrid (68,800) complete the top five.

The club added that the new service gives fans the opportunity to buy secondary tickets with confidence.

“It may well be that the ticket is a copy, the ticket was not paid or it was blocked because of a violation of Borussia Dortmund’s terms,” said Matthias Naversnik, head of the BVB ticket department.