Future Ticketing, the software-as-a-service company (SaaS), wants to become “the Stripe of ticketing” as it seeks to emulate the exponential growth of the Silicon Valley payment technology firm.
Future Ticketing is a cloud-based ticketing software platform that enables venues, visitor attractions, events, promoters, shows and sports organisations to sell tickets directly from its own website and social media. It also allows it to collect data on its customers for analytics, marketing and future sales.
The Ireland-based company, which was founded in 2014, is part of the growing application programming interface economy that is selling SaaS, doing away with the need for an upfront capital expenditure spend on hardware.
The company was this week named Start-up of the Week by Silicon Republic, and founder Liam Holton told the website that the aim is to follow the example of Stripe, the Ireland-founded operator, which quickly transformed from disruptive startup to an integrated payments giant that processes billions of pounds a year for tens of thousands of companies.
“Our technology is based on a standard LAMP architecture hosted using Amazon’s Elastic Beanstalk and RDS infrastructure,” Holton told Silicon republic. “Our customer dashboard is highly flexible and easy to use, while customers can purchase tickets in as few as four simple steps.
“Our vision is to build a global standard for digital and cloud ticketing. We would like to become the Stripe of ticketing.”
Future Ticketing has already processed nearly €9m (£7.8m/$9.5m) worth of tickets in 70 countries worldwide, and has agreed partnerships with a number of major customers, including leading racecourses in Ireland.
“Fundamentally, we now have an off-the-shelf product, which can be downloaded from anywhere around the globe for free and from which a promoter could be up and running within a day or two,” Holton told Silicon Republic. “However, some larger customers require further customisation, particularly when we are replacing an incumbent supplier.
“In terms of funding, we closed an initial investment round of private investment before Christmas and we are funded to deliver our business plan for the next two years.”
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