Sunderland, the English Premier League football club, is to charge fans under 16 years old just £50 (€57.54/$60.77) for a season pass for the 2017-18 season.
Youngster’s attending every game at the Stadium of Light next year will pay the equivalent of £2.60 per fixture should the Black Cats remain in the top flight. If the relegation-threatened club is in the second-tier Championship, each of the 23 home games would cost the equivalent of just £2.20.
In addition to this, a child’s season card in the Family Zone is available at £25 for the season, or just over £1 per game.
Sunderland has an average attendance of 42,000 during the current season.
Young adults under the age of 22 will pay £170 for their seat next season, with an adult and junior package in the Family Zone costing £375.
New concessions have been introduced in the Carling North Stand, with fans under 16 saving £300 on last season’s prices and those under 22 years old almost £200.
Regular adult season cards cost £350, while supporters over the age of 65 pay £250 for their seat for next season’s campaign.
Late last year, all but two English Premier League clubs reduced or froze season ticket prices ahead of the 2016-17 season, according to a report by the Sunday People newspaper. However, Sunderland was one of the two that raised its prices, along with newly-promoted Middlesbrough.
Sunderland chief executive Martin Bain said: “Our local community gives us tremendous backing and committing to keeping our prices at an affordable level is just one of the ways we can show how much we value their support.
“It is key for us to be able to demonstrate that supporting Sunderland is something that is accessible to young fans. A parent or grandparent can bring a youngster to the Stadium of Light for £25 for the whole season, which we hope will encourage a whole new generation of supporters to develop a greater bond with Sunderland that will be invaluable in our desire to make the club stronger.”