StubHub has become the official event ticketing partner of sports news and social media website Bleacher Report.

As part of a multi-year, cross-platform content partnership, StubHub will be integrated into Bleacher Report’s website and Team Stream mobile app.

The companies said the deal will “connect Bleacher Report’s passionate millennial fan base to StubHub’s global inventory of live events”. Sports fans consuming Bleacher Report’s content will now be offered direct links to tickets on StubHub to easily find and buy tickets for upcoming events.

“StubHub selected Bleacher Report as our new sports-focused content partner because of their highly engaged, socially savvy, and participatory audience,” said David Pierotti, StubHub’s head global media and distribution. “Bleacher Report connects with the next generation of sports authorities in a way that complements StubHub’s position as the leading platform for people who embrace the connection only offered by live experiences.”

The partnership is effective immediately, and the integration with StubHub has initially rolled out to various pages within the Bleacher Report property on desktop and mobile. StubHub link integration on the B/R app is expected to launch shortly.

The deal again links ticket companies with content providers, with Vivid Seats having recently paired with North American regional sports network CSN Chicago.

Rich Calacci, chief revenue officer at Bleacher Report, said: “Bleacher Report is a millennial brand that celebrates sports culture and seeks to make sports fun and entertaining. StubHub, a company whose mission is to connect people to inspiring event experiences, is a perfect partner in that regard, and will make it easier for our engaged online and mobile audiences to experience the sports events that matter to them.”