Organisers have vowed to keep ticket prices affordable for the general public in Singapore after securing the rights to International Champions Cup pre-season games for the next four years.
The competition’s organisers Relevant Sports and Catalyst Media Group (CMG) officially announced that Singapore would be the location for one of the rounds for the ICC until 2020. The tournament, which takes place from July 25 to 29, will host English Premier League giants Chelsea, German Bundesliga club Bayern Munich and Italian Serie A team Inter Milan, among others.
While the event planners have not given assurances that Singapore football fans will get priority when tickets go on sale next week, they said their price strategy would focus on affordability.
President of CMG, Patrick Murphy, said: “The whole ticketing strategy will be announced toward the end of March… (so) I don’t want to pre-empt too much.
“What I will tell you though, and I think this is important for people in Singapore to know, is that we will be making tickets available at very competitive prices.
“It’s important to us we are able to reach all parts of Singapore society.
“It’s also very important to us that we are here for four years, because we want to build a relationship with the Singapore football fans and therefore our ticketing pricing will bear that in mind.”
Singapore will be the third country in the Asia-Pacific region to host the ICC – after China and Australia.
The minister for trade and industry, S Iswaran, said in a Facebook post: “Happy that Singapore will be the exclusive South-east Asian host of the ICC – a popular football tournament watched by millions of fans worldwide.
“The ICC tournament will augment Singapore’s current suite of sporting and lifestyle events, and enhance our global branding as an attractive lifestyle and tourism destination.”
Lim Kia Tong, president of the Football Association of Singapore provisional council, added: “The ICC is a high-profile international event and the arrival of top world-class stars from Bayern Munich, Chelsea and Inter Milan will certainly excite our fans, players and coaches.
“We look forward to working with, and supporting, the organisers CMG, STB and Sport Singapore to ensure a successful hosting of the ICC.”