Industry News

Formula One launches new F1 Experiences hospitality platform

Formula One has launched its official ticket and travel package programme, F1 Experiences ahead of the 2017 season opener.

The packages will include race tickets, VIP hospitality and premium hotels provide, as well as experiences such as tours of the track and the pit lane with some of the sport’s legends.

F1 Experiences said it offers deals at a range of price points, with packages starting at approximately $800 (€741/£642). They will be available for purchase from tomorrow (March 23) from the F1 Experiences website.

Some of the typical Formula 1 packages would include grandstand seats, hospitality or VIP access to the F1 Paddock Club. Another would allow privileged access to the circuits including guided bus tours on the tracks and F1 Paddock tours.

The F1 Experience hub will also facilitate finding hotels, travel to and from the circuits and exclusive merchandise and premiums.

Sean Bratches, managing director of commercial operations at F1, said: “The launch of F1 Experiences offers Formula 1 fans a fantastic opportunity to get closer to the action both on and off the track.

“We want people to experience the thrill of this exhilarating sport and that is what the F1 Experience programme will deliver.”

Formula 1 has also partnered with QuintEvents, a leader in sport events travel, to deliver the experiences. Brian Ruede, QuintEvents’ president, said: “Through this partnership, we will deliver the new gold standard in fan engagement for a truly global audience.

“We have an intimate understanding of what corporate and individual fans want to see and do when they go to a Formula 1 race.

“QuintEvents’ role is to bundle the unique experiences of each circuit, along with travel requirements, into multiple package tiers and make it easy for customers to access them.”

Last year, Formula One saw a 6 per cent year-on-year rise in ticket revenues, with the motorsport series generating $644.7m (€585.7m), according to figures released in the Formula Money Grand Prix Attendance Report.

The data also showed the long-term resilience of F1 as its total ticket revenue increased 35 per cent over the previous decade from $478.1m in 2006, leading to total combined ticket revenues of $6.2bn over the 10-year period.

The 2017 FIA Formula One World Championship will run from March to November spanning 20 races in 20 countries across five continents.