The Ticket Factory has expanded its sports portfolio after signing a partnership with England Netball.

The Birmingham-based UK ticketing agent, which currently sells tickets for over 300 sporting events at 150 venues annually, will be the exclusive ticketing partner for England Netball’s Vitality Netball Superleague: The Final Four.

The Ticket Factory is already partnered with The Lawn Tennis Associations’ Davis Cup and Aegon Classic tournaments, The European Aquatics Championships 2016, The British National Squash Championships, Horse of the Year Show, Autosport International and the YONEX All England Open Badminton Championship.

“As a boutique ticketing agent focusing on driving sales through the customer experience and smart use of data, we’re offering sporting bodies, rights holders and NGBs a credible alternative to the traditional operators that find it harder to develop bespoke solutions,” said Stuart Cain, managing director of The Ticket Factory. “Our blend of technology; insight; digital marketing and old fashioned operational service is really starting to hit home in the sports market.

“Over the last 12 months we have significantly strengthened our position within the sports sector, working with a number of national governing bodies and high profile sporting events. This new contract with England Netball takes it a step further.”

The Vitality Netball Superleague concludes with the Final Four at Manchester Arena on the weekend of June 10-11. In a further development, The Ticket Factory will also be the official ticketing agent for Manchester Thunder, the north west’s Netball Superleague club, for its remaining home games.

As well as more traditional sports, The Ticketing Factory has also handled ticketing for INSOMNIA – the UK gaming and e-sports event.

Matt Cook, director of marketing and commercial for England Netball, said: “We are delighted to be working with The Ticket Factory on what we hope will be our biggest event to date. The sport of netball continues to grow and we look forward to, with The Ticket Factory’s help, welcoming a record crowd to the Manchester Arena in June.”