QuintEvents, the hospitality and ticketing firm, is expanding its workforce to meet the demands of its new multi-year deal with Formula 1 racing.

The North Carolina-based company, which already provides services for the NFL Super Bowl and Kentucky Derby, will run the new F1 Experiences official VIP ticket and travel package programme that was launched last week.

QuintEvents is bringing in another 25-30 employees, which will increase headcount by around 50 per cent, to handle tasks like marketing, ticket packaging and travel operations for Formula 1. Some of the hires will be based at a new office in London, where F1 is based.

The F1 Experiences packages will include race tickets, VIP hospitality and premium hotels, as well as experiences such as tours of the track and the pit lane with some of the sport’s legends. The packages are offered at a range of price points, starting at approximately $800 (€741/£642).

QuintEvents is also set to take on further office space in Charlotte, North Carolina, with chief executive Brian Learst noting the benefits of the city’s location and talent.

“We like the business community (in Charlotte), and the airport is great. It’s easy to get anywhere in the world from here. And with the different universities here, it’s easy to get good young talent,” Learst told the Charlotte Observer newspaper.

Last year, Formula One saw a six per cent year-on-year rise in ticket revenues, with the motorsport series generating $644.7m (€585.7m), according to figures released in the Formula Money Grand Prix Attendance Report.