InviteManager, the California-based event ticket management firm, has signed up to use Ticketmaster’s open platform for its clients to request and manage tickets to live events.

InviteManager said the integration into Ticketmaster’s platform will make it easier for companies to invite guests to events directly through its company’s app, which will streamline the ticketing and client gifting process overall and remove the need to manage events through multiple apps or planning tools. Guests will be able to receive tickets and event reminders on their mobile device.

InviteManager, which has five offices globally, manages and automates more than 30 million invitations, registrations and tickets every year. Its partners include the likes of Coca-Cola, Verizon, American Express and MasterCard, as well as 60 major North American sports teams.

“Together, InviteManager and Ticketmaster will make it incredibly simple for companies to manage their client entertainment for sporting events, concerts and other live entertainment,” said Tony Knopp, chief executive of Tony Knopp. “This is the future, and we are incredibly excited to be driving this dramatic ticketing evolution with Ticketmaster.”

InviteManager was founded in 2007 and has received $28.5m (€26.4m/£22.8m) in funding from Point Judith Capital in Boston, Kayne Partners in Los Angeles and other investors.

Its software-as-a-service (SaaS) platform enables companies to create events, build visually engaging responsive invitations, track guests through the invitation process, check-in VIPs, and report on the success of its event.

“Ticketmaster’s open platform allows for companies like InviteManager to maximise their client offerings through a simple, streamlined integration of our most advanced ticketing APIs,” said Dave Scarborough, chief strategy officer at Ticketmaster North America.

“Integrating with InviteManager through the Ticketmaster platform gives business customers an enhanced offering with easy ticket distribution, seamless guest management, and clear ROI and effectiveness reports.”