Industry News

StubHub clinches tickets resale partnership with WWE

StubHub has become WWE wrestling’s official secondary ticketing marketplace for fans in the US and Canada.

The multi-year agreement means that fans still searching for tickets to the WrestleMania 33 event, which takes place on Sunday at Florida’s Orlando Citrus Bowl, can use the StubHub platform to find tickets for the sold-out event.

Ticket options for several other upcoming events are now also available on StubHub, including the 2017 WWE Hall of Fame Induction Ceremony at the Amway Center in Orlando on Friday, the NXT TakeOver on Saturday, MondayNight Raw on April 3 and also SmackDown Live on April 4.

“Our partnership with StubHub will give fans greater access to hundreds of WWE live events,” said Paul Levesque, WWE’s vice-president.  “StubHub will also provide our fans with exceptional customer service and a secure ticket resale marketplace just in time for all the events of WrestleMania week in Orlando.”

In 2016, WrestleMania 32 surpassed WrestleMania III as the highest-attended professional wrestling event ever held in America, with 101,763 fans in attendance at AT&T Stadium in Texas.

StubHub’s North American general manager, Perkins Miller, said: “StubHub is thrilled to be WWE’s first-ever secondary ticket partner as we prepare for one of the biggest events of the year, WrestleMania, this weekend.”

“WWE is one of the largest global brands for live events, commerce, and programming, and we look forward to providing their fans with the industry’s leading ticketing technology, exceptional customer service and our robust buying-and-selling marketplace throughout North America.”

According to TicketIQ, there are approximately 50 platinum ticket packages left for WrestleMania, starting from $1,000 (€926/£803). On the secondary market, however, 4,500 seats are still available, starting at $110. Tickets for the WWE Hall of Fame ceremony start at $54, but cost as little as $20 on the secondary market.

TicketIQ said there are still “hundreds” of seats available through Ticketmaster for Smackdown Live, with more than 4,000 tickets left on the secondary market that start at $14.