Major League Baseball (MLB) team the Toronto Blue Jays has appointed StubHub as its ticket resale partner.
In the secondary ticketing giant’s latest deal with an MLB franchise, StubHub will become the official fan-to-fan marketplace of the Blue Jays in a one-year deal.
eBay-owned StubHub will offer Blue Jays fans a fully integrated ticketing solution that will enable season ticket members, Game Pack holders and single-game ticket buyers to re-sell, purchase and electronically transmit tickets on its platform.
The deal makes the Jays the 29th MLB team to partner with StubHub. The Boston Red Sox use their own ticket reselling platform.
“We want to provide a safe and convenient platform for Blue Jays fans to experience watching their favourite team live in-stadium. This partnership does just that,” said Justin Hay, vice-president, ticket sales and operations for the Blue Jays.
“StubHub’s secure and user-friendly digital platform will allow our fans to buy or sell tickets on the secondary ticket market using full integration into our ticketing system.”
Jeff Poirier, StubHub general manager (Canada), told the Toronto Star that the two organisations spent around a year working on the deal, enabled by changes to the Ticket Speculation Act, the provincial law that, until 2015, outlawed reselling tickets at a profit.
Through its partnership with the Blue Jays, StubHub will receive marketing and sponsorship benefits, including stadium signage, hospitality assets and integration with Blue Jays Season Ticket Member accounts on mlb.com.
Poirer added: “This is a huge step forward expanding our MLB club partnerships by teaming up with Canada’s Team, the Toronto Blue Jays.
“With this partnership and integration, Blue Jays fans will enjoy our trusted marketplace backed by our industry leading Fan Protect Guarantee as well as a ticket experience rooted in ease and innovation that offers a superior mobile ticketing platform.”