Industry News

Cardinals roll out new monthly ticketing option

Major League Baseball franchise St. Louis Cardinals has rolled out a new ticketing option, allowing fans to purchase a monthly pass.

The Cardinals are offering a monthly “subscription” plan for $29.99 (€28/£23.99), which provides unlimited access to Cardinals home games for that month.

On each game date, Cardinals Ballpark Pass subscribers will receive a standing room ticket delivered digitally to their smartphone through the Ballpark app.

Despite the fact that the passes are for standing room only at Busch Stadium, fans should be able to find an unused seat for a game, especially if it is during the week, the Redbird Rants website reports. 

The monthly subscription charges are automatically recurring, so fans will be unable to transfer their tickets to someone else.

With the 2017 baseball season underway, the Cardinals are not the only franchise to use this new ticketing option.

The Minnesota Twins are offering a $99 pass to Target Field for the 30 games during April and May, excluding opening day, through a downloadable pass via the mobile app.

Additionally, the New York Yankees have introduced the Pinstripe Pass for $15, which includes entry, one free drink, and grants fans access to standing room areas – including the newly renovated areas of Yankee Stadium.
The Houston Astros’ Ballpark Pass allows fans to enter every game in April for $59. Eight passes for any of the games will be able to be selected, excluding opening day. A text message will be sent to provide the location of the seat, with one of the eligible locations being a part of the new centrefield area at Minute Maid Park.

Several other MLB franchises are opening up varied ticketing options for the 2017 season, including the Philadelphia Phillies, Milwaukee Brewers, Los Angeles Angels, Detroit Tigers, Pittsburgh Pirates, and the Chicago White Sox.