Industry News

Fandango expands US ticketing influence with multi-year deals

Online movie ticketing company Fandango is set to bring its platform to more than 1,000 new screens in the US through several multi-year deals.

These agreements include B&B Theatres, Atlas Cinemas, D’Place Entertainment, Eclipse Theatres, EVO Entertainment Group, Main Street Theatres, Phoenix Theatres Entertainment, Silverspot Cinema and Southeast Cinemas Entertainment.

The new deals will raise Fandango’s domestic screen count to 29,000, with more than 32,000 globally.

“We couldn’t be happier about working with B&B Theatres, an important theatre chain throughout the midwest, southwest and Florida, and other pioneering theatre chains to offer their customers our new social and mobile ticketing conveniences and drive more theatre attendance,” said Kevin Shepela, Fandango’s senior vice-present and head of commerce, according to the Film Journal website.

Bobbie Bagby, B&B’s vice-president of marketing, added: “As we continue to elevate the movie going experience at B&B Theatres, including new luxury seating, adult beverages and even better screens and sound, it made sense for B&B Theatres to also partner with Fandango as part of our upgrades.

“For the longest time, our guests have been asking about Fandango as a ticket purchasing option, and we’re thrilled to start working with the Fandango team to offer their multiple conveniences and grow our businesses together.”

The new relationships will benefit from Fandango’s continued expansion, with its ticketing having increase by more than 30 per cent in 2016 year-on-year, according to Film Journal.

The partnerships follow Fandango’s recent launch of its new merchandise store, FanShop. The online store is set to open this month, with its initial stock featuring gear from films such as ‘Guardians of the Galaxy Vol. 2’ and ‘Wonder Woman’.

Fans will soon be able to purchase their movie tickets and merchandise in the same transaction on Fandango, and buy merchandise with Digital HD movies on FandangoNOW, the company’s video on-demand service.

Additionally, Fandango is aiming for expansion in Latin American markets through enhancements to its offering in the region. The company is rolling out a new global brand strategy that includes the release of new ticketing destinations at its subsidiaries in Brazil and Fandango Latin America, formerly Cinepapaya, into seven new countries in Spanish-speaking Latin America.