Tickets for Live Nation’s recently-acquired Splendour in the Grass festival in Australia sold out in less than an hour.
Live Nation late last year spent an estimated A$30m (£17.6m/$22.3m/€21.2m) on a 51 per cent stake in Secret Sounds, which runs Splendour – Australia’s largest winter festival – as well as Falls Festival, which takes place across four states over the New Year period.
Tickets for the festival, which takes place in Byron Bay in July, went on sale through independent ticketing provider Moshtix at 9am on Thursday, and sold out by 10am.
Splendour’s co-producers Jessica Ducrou and Paul Piticco – who founded the event in 2000 and continue to lead the event following Live Nation’s acquisition – said they were “overwhelmed” by the demand.
“Once again we have been overwhelmed by your love and enthusiasm for Splendour,” they said in a statement. “We can’t wait to bring you another awesome show.”
Splendour tickets include the name and date of birth of the purchaser, with ID to be checked at the festival gates.
A Resale facility via Moshtix, which is the only place where fans can purchase legitimate tickets, will open in May.